# identity.md

## Organization Overview
- **Company Name:** notNeutral
- **Mission:** notNeutral designs extraordinary products for the specialty coffee and hospitality industries. Their collaborative process is informed by research, testing, and rigorous design.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** notNeutral fosters a culture of collaboration, research, testing, and rigorous design excellence. (See: [About Us](https://www.notneutral.com/pages/about-us))

## Operations & Structure
- **Business Model and Operational Approach:** notNeutral operates by designing and selling extraordinary products for the specialty coffee and hospitality industries, utilizing a collaborative process informed by research, testing, and rigorous design. They also engage in retail sales.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.